Ultimate Direction had the honor of unleashing three unstoppable athletes onto the iconic battleground of the 50th Anniversary Western States 100 Mile Endurance Run. Give a thunderous shout-out to Ryan Montgomery, Jeff Colt, and Nicole Bitter for conquering this epic race with unyielding determination!

Throughout the event, we witnessed a fearless pack of runners dominating the course, fiercely sporting Ultimate Direction gear, including our very own elite athletes. Dive into the cutting-edge equipment that powered them through their relentless training and propelled them across the victorious finish line – from ultramodern hydration vests, agile handhelds, and performance-driven belts, to our mind-blowing 2023 launches.

Hold onto your packs as we prepare to unleash an adrenaline-pumping full-length video capturing every adrenaline-fueled moment at Western States!