Ultimate Direction doesn't just sponsor athletes, we partner with them to design the best products for the most inspiring projects and events all over the world. We want our athletes to achieve their personal goals, inspire others, and provide us with important product feedback. We appreciate their energy and soulful approach to life and the sport of running, climbing, cycling and skiing. 



Amelia Boone

Amelia is known for a commanding string of wins and podium finishes in obstacle course races (OCR) and ultramarathons and she joins our team with a full 2018 racing calendar ahead of her and a few to-be-named adventures. She made her ultrarunning comeback in 2018 at the Sean O'Brien 100K, placing fifth.



Anna Frost

Anna is one of the world’s most accomplished mountain and ultra trail runners who has, in the past few years, transitioned to practicing yoga and hosting adventure running and exploration camps all around the world. This Hardrock 100 winner will stay busy in 2018 with racing and adventure travel with husband Braz. 



Anton Krupicka

Besides being a two time Leadville 100 champion Anton has created a name for himself around his trail style and multisport, mountain projects. He runs, bikes, climbs, and skis; Anton is constantly pursuing new challenges and ways of finding challenge and exhilaration in the mountains.  




Hillary Allen

Trail runners around the world hold a special affection for Colorado born-and-raised Hillary Allen. Her infectious smile and world-class skill in the most difficult skyraces launched a career that was set-back by a severe fall in 2017. Now on the mend and ready to adapt her focus post-injury, Hillary will continue pushing boundaries and advocating for a balanced athletic career by running, skiing and hiking in the mountains all over the world. 




Jason Schlarb

Jason lives in the San Juan Mountains near Durango, Colorado and, as such, has shared a victory in the Hardrock 100 with Kilian Jornet. When not traveling the world racing and exploring with partner Jeremy Wolf, Jason skis crazy projects (like the Hardrock 100 in winter!) and races all around Colorado and the west.




Kelly Wolf 

This former rock climber is now a TellurideColorado-based mountain ultra trail runner who, in 2017, won or podiumed at races like the Broken Arrow 52K, the Speedgoat 50K, and the UTMB’s CCC 100K. She is passionate about plant-based eating and health + wellness. Already in 2018 she was a winner at New Zealand's Tarawera ultramarathon in February.




Krissy Moehl

Through her passion for trail running, Krissy has had the opportunity to travel and experience the world. A forever runner, she first discovered the trails in 1999 through influential friends (fellow UD ambassador Scott Jurek being one of them!) in Seattle upon returning from studying abroad in Ecuador. From her first ultra race and win her resume has grown to over 100 ultras, including 55 female wins. 




Peter Bakwin

Physics minded and fit Peter is all about product testing, advocacy and adventures, with over 75 marathons and ultramarathon races on road, track and trail under his belt. Peter created the Fastest Known Times website which has become a cult favorite among the ultrarunning and outdoor community where he tracks speed records for trails and routes around the world.




Scott Jurek

Throughout his career Scott has been one of the most dominant ultramarathon runners in the world, winning many of the sport’s most prestigious races multiple times. Always up for a reinvention, it's been many years since Scott toed a proper start line but his feats have been none less impressive: in 2015 he and wife Jenny Jurek set a new FKT on the Appalachian Trail. Scott will release his new book NORTH (documenting his A.T. FKT) in 2018.