Ultimate Direction Athletes

Ultimate direction ambassadors

Ultimate Direction doesn't just sponsor athletes, we partner with them to design the best products for the most inspiring projects and events all over the world. We want our athletes to achieve their personal goals, inspire others, and provide us with important product feedback. We appreciate their energy and soulful approach to life and the sport of running, climbing, cycling and skiing.


Anna Frost

Anna FrostColorado

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Anton Krupicka

Anton KrupickaColorado

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Scott Jurek

Scott JurekColorado

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Kelly Wolf

Kelly WolfColorado

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Jason Schlarb

Jason SchlarbColorado

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Peter Bakwin

Peter BakwinColorado

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Krissy Moehl

Krissy MoehlWashington

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Sanna El Kott Helander

Sanna El Kott HelanderSweden

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Lina El Kott Helander

Lina El Kott HelanderSweden

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Taylor Nowlin

Taylor NowlinArizona

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Amelia Boone

Amelia BooneCalifornia

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Trever Townsend

Trever TownsendColorado

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Rea Kolbl

Rea KolblColorado

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Justin Simoni

Justin SimoniColorado

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Adam Campbell

Adam CampbellCanada

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Jared Campbell

Jared CampbellUtah

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John Kelly

John KellyTennessee

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Karel Sabbe

Karel SabbeBelgium

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Trail Ambassadors

Ann Trason

Ann TrasonCalifornia

Brandon Yonke

Brandon YonkeColorado

Candice Burt

Candice BurtWashington

Crystal Seaver

Crystal SeaverNorth Carolina

Galen Burrell

Galen BurrellColorado

Gabe Joyes

Gabe JoyesWyoming

Jen Segger

Jen SeggerBritish Columbia

Emma Roca

Emma RocaSpain

Michele Yates

Michele YatesColorado

Sandi Nypaver

Sandi NypaverColorado

Tara Warren

Tara WarrenUtah

Travis Macy

Travis MacyColorado

Leor Pantilat

Leor PantilatWashington