Passion and Innovation Runs in Our Blood: For more than 20 years, Ultimate Direction has consistently delivered and improved on its innovative personal hydration products - and this year is no exception.

When it comes to innovation, we can't help but highlight our revolutionary Kicker Valve™ - the first (and still the only) water bottle valve to offer the biggest flow through a soft, pliable, leak-proofed mouthpiece. Please view all of our innovations below.

Kicker Valve™

Ultimate Bottle

Classic Bottle

Ultimate Reservoir

Ultimate Gel Flask

BPA-Free Plastic